This article discusses the mission of promoting independent and engaging business journalism and insight within the global clean hydrogen industry. The emphasis is on providing readers, particularly executives and leaders, with the necessary information and analysis to navigate the clean hydrogen landscape effectively. By focusing on delivering relevant news and avoiding sensationalism, the goal is to offer a balanced view of the market. The article underscores the importance of moving beyond the hype surrounding hydrogen and understanding the practical implications for making critical business decisions. The ultimate aim is to empower industry professionals with the knowledge and insights needed to steer their organizations towards success in the clean hydrogen sector.