In 2024, major automakers are continuing their significant investments in startups, particularly focusing on autonomy and sustainability within the automotive industry. Recent data shows that these automakers and their venture funds have engaged in 52 funding rounds, collectively valued at around $2.8 billion, reflecting a consistent pace compared to the previous year. The investments emphasize the evolving priorities of the industry, with a strong focus on autonomous driving technology. Autonomous driving remains a key area of focus, with General Motors investing $850 million in Cruise, a San Francisco-based self-driving tech firm, and Hyundai and Kia backing the AI mobility company 42dot with $183 million. Despite challenges and setbacks in this sector, the potential for mass adoption continues to attract investors. Sustainability in electric vehicles is also prominently featured, with startups like Lilac Solutions and Ineratec developing liquid fuel from CO₂ and hydrogen. Automakers like BMW and Honda are investing in these ventures to reduce the environmental impact of battery production and supply chains. Leading the investment charge are automakers such as Toyota, General Motors, and BMW, which are actively participating in startup financings. Toyota, for instance, engaged in 10 financing rounds, including early-stage investments in energy storage technology. GM and BMW are focusing on improving battery efficiency and cloud simulation technologies. Despite facing higher costs and the complex shift to electric vehicles, automakers are driven to stay competitive and embrace advanced technologies, which fuels their active involvement in the startup ecosystems. The industry's commitment to innovation and sustainability is evident in the strategic investments being made by key players.