DEKRA's Optimistic Outlook and Strategic Investments for its Centenary Year
Key Ideas
- DEKRA anticipates continued sales growth in 2024, with core business expanding globally and investments in key future areas like electromobility and sustainability.
- The company plans to celebrate its 100th anniversary in 2025 with confidence in maintaining growth, supported by its market position and strategic focus on new business fields.
- DEKRA is investing in a new battery testing lab for electric vehicles, a Wi-Fi testing lab, and is actively involved in ensuring safety and standards for the growing hydrogen economy.
- DEKRA emphasizes the importance of finding the right balance between innovation and regulation, advocating for high standards that protect people's health, safety, and promote trust.
DEKRA, a leading testing, inspection, and certification company, is poised for sustained growth in its centenary year, with sales exceeding €4 billion in 2023 and a promising outlook for 2024. Despite economic challenges, the core business has seen significant growth globally, with a focus on markets related to electromobility, sustainability, cybersecurity, and artificial intelligence. The company's CEO, Stan Zurkiewicz, expressed optimism for a mid-single-digit sales increase for 2024. DEKRA's strategic investments include a new battery testing lab in Germany and a Wi-Fi testing lab in Stuttgart to support the automotive industry.
In addition to its core business expansion, DEKRA is actively involved in future fields such as sustainability and the emerging hydrogen economy. The company sees significant potential in hydrogen and aims to ensure its safe production and application through its expertise in safety standards and testing. Furthermore, DEKRA is navigating the balance between innovation and regulation, particularly in light of new EU regulations on corporate sustainability reporting, advocating for high standards that prioritize safety, innovation, and trust.
As DEKRA approaches its 100th anniversary, the company's commitment to growth, innovation, and regulatory compliance positions it favorably for the future. With a strong market presence and investments in key areas, DEKRA is set to continue its success beyond its centenary year, contributing to advancements in technology, sustainability, and safety.
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Investing
Innovation
Sustainability
Business Growth
Regulations
Investments
EU Regulations
Corporate Sustainability
Future Markets
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