Hyundai Motor Group from South Korea has revealed plans to boost domestic investment by 19%, reaching a record high of 24.3 trillion won in the current year. The investment is aimed at ensuring future growth for the group amidst existing economic and political uncertainties. This move comes as Hyundai Motor Group, which includes Hyundai Motor and Kia, ranks third globally in vehicle sales, following Toyota Motor and Volkswagen. The investment allocation will include a substantial 11.5 trillion won for research and development targeted at next-generation products, electrification, software-defined vehicles, and notably, hydrogen-fuelled products. The group will also dedicate 12 trillion won towards regular investments, focusing on adjusting production lines for electric vehicles and new models, with an additional 800 billion won set aside for strategic investments like autonomous driving. Hyundai Motor Group emphasized the importance of continuous and stable investments in overcoming crises and securing future growth engines. While the exact crisis was not explicitly mentioned, executive chair Euisun Chung highlighted external risks such as a global recession and conflicts. The group's proactive approach was positively received in the market, as share prices for Hyundai Motor and Kia saw an increase after the investment announcement. The article also touches on challenges in South Korea's consumer sentiment due to political uncertainty and mentions global factors like president-elect Donald Trump's tariff threats in the United States. Overall, Hyundai Motor Group's substantial investment plan signals a commitment to innovation and growth amidst a challenging business landscape.