The Arctic Frontiers event in Tromsø served as a platform to emphasize the crucial role of hydrogen in the green transition, with experts and stakeholders acknowledging the immense potential of the Nordic countries in advancing the hydrogen economy. While the region boasts a substantial hydrogen production potential exceeding carbon neutrality targets, the current production levels fall significantly short. Oulu and Luleå are identified as key players in the Nordic hydrogen landscape, leading the way in infrastructure development. Mayors of these cities highlighted the necessity for realistic timelines and supportive legislation to drive hydrogen investments. Both cities are proactively tackling market challenges, with Oulu focusing on creating an attractive environment for hydrogen economy growth, exemplified by Verso Energy's upcoming hydrogen plant project. The mayors underscored the importance of developing hydrogen value chains and infrastructure for storage and transportation. Despite the employment impact variations between traditional industries and hydrogen production, officials are optimistic about the job creation potential in the new sector, anticipating growth through research collaborations and emerging startups. The optimism for hydrogen's future resonates in the approach of taking incremental steps towards establishing a robust hydrogen industry in the North. Challenges related to historical exploitation of natural resources are acknowledged, emphasizing the need for a methodical and sustainable approach. The momentum continues with the upcoming Nordic Hydrogen Week in Oulu, a significant event that will gather industry players and researchers to further explore the region's hydrogen prospects, including insights into Verso Energy's hydrogen and synthetic fuel production plans.