Tata Motors, under the leadership of Executive Director Girish Wagh, is set to continue its significant investment of Rs 2,000 crore annually towards the development of new commercial vehicles and capital equipment. The company's commercial vehicle division is actively exploring various technologies to drive sustainable mobility, including alternate fuels, battery electric, fuel cell electric, and hydrogen internal combustion engine (ICE). At the recent Auto Expo, Tata Motors showcased a diverse range of commercial vehicles based on different fuel technologies, signaling a strong commitment to environmentally friendly transport solutions. The company is strategically allocating over 40% of its investment towards new technologies like electrification and advanced driver-assistance systems (ADAS), reflecting a forward-looking approach to meet market demands. Emphasizing the importance of different technologies for varied transport needs, Wagh highlighted the role of battery electric vehicles for shorter city routes, while acknowledging the necessity of hydrogen technology for heavy-duty and long-distance operations. Tata Motors' investment in these technologies is aimed at catering to evolving market demands and transitioning towards a zero-emission future. In addition to technological advancements, Tata Motors is undergoing a brand repositioning to align with changing customer expectations and market dynamics, introducing a new positioning strategy called 'Better Always'. This approach focuses on continuous improvement, customer satisfaction, growth mindset, and technological innovation to stay ahead in the competitive market. Internally, the company is undergoing a bold transformation to address mega trends such as sustainability, safety, digitalization, and AI, ensuring a proactive and adaptive stance in the rapidly evolving automotive industry. Tata Motors' commitment to sustainability and innovation reaffirms its position as a key player in driving the future of commercial vehicles in India.