Silver and gold have seen significant returns in the past year, while platinum and palladium lag behind. The World Platinum Investment Council highlights platinum's unique properties and its essential role in reducing vehicle emissions, particularly in fuel-cell electric vehicles using hydrogen. The metal's applications extend to industrial usage, healthcare, and jewellery, with a growing interest in hydrogen production for various sectors. The council forecasts a market deficit for platinum, leading to a potential price increase. Factors such as restructuring in the auto industry, delays in mining projects, and platinum's historical monetary value could further drive its value up. With a bullish short-term outlook and long-term potential growth, platinum remains an attractive investment option in the precious metals market.