A consortium of researchers from Leiden University in the Netherlands is embarking on a six-year study to understand public acceptance of the hydrogen transition. With a focus on the socio-economic impact, the team aims to shed light on how hydrogen will affect the labor market, public perceptions, and business investments. The research, funded by a 13 million euro grant, will analyze statistical data and conduct surveys across different demographic groups to gather insights for policymakers. By exploring questions such as the job opportunities created by hydrogen projects and the skills needed for these roles, the team seeks to address concerns and boost confidence in the transition. Through interdisciplinary collaboration between economists, psychologists, and public administration scholars, the researchers plan to develop a holistic understanding of the challenges and opportunities related to hydrogen adoption. The study will also emphasize the importance of businesses' investment decisions, highlighting the risk of technology outpacing research findings and the crucial role of public confidence in driving investment. By bridging the gap between technology and socio-economic considerations, the team hopes to accelerate the transition to a hydrogen-based economy in the Netherlands.