In an exclusive article for Oil Review Middle East, global energy industry managers from KROHNE, Hilko den Hollander, and Stefan Kranz, highlight the critical role of measurement technology in advancing the hydrogen economy. Hydrogen, as a versatile energy carrier, is increasingly recognized for its potential to decarbonize various industries. However, successful integration into the energy infrastructure relies heavily on accurate measurement technology. Custody transfer, a crucial phase in the energy commodity supply chain, demands precise measurement of quantity and quality. While established technologies exist for traditional hydrocarbons, the unique properties of hydrogen present challenges requiring innovative measurement solutions. Accurate measurement during custody transfer is essential not only for economic transactions but also for regulatory compliance and safety precautions. As the hydrogen economy evolves, the industry is embracing digitalization and automation, with advanced sensors and data analytics enhancing operational efficiency. Companies like KROHNE are at the forefront of developing cutting-edge measurement technologies to meet these challenges and ensure compliance with international standards. By prioritizing accurate measurement and safety, the energy sector can facilitate the secure and sustainable transfer of hydrogen, contributing to a cleaner energy future.