During the Aurora Hydrogen Conference in London, UK National Infrastructure Commission commissioner Nick Winser highlighted the significance of green hydrogen as a premium clean fuel, essential for inter-seasonal energy storage in a renewable energy-driven system. The UK is projected to require at least 8 TWh of hydrogen storage capacity by 2035, calling for support mechanisms to facilitate its development. Challenges in the sector include the gap between offtakers' willingness to pay and the cost of production, leading to a slowdown in new electrolyser projects in Europe. Industry, particularly in sectors like refineries, ammonia production, and steelmaking, is expected to drive the growth of the hydrogen economy. Despite concerns raised by delays and regulatory hurdles in green hydrogen projects in the UK, policy instruments like carbon pricing and EU ETS mechanisms are seen as essential for accelerating the uptake of green hydrogen. The industry's shift from hype to realism indicates a pragmatic approach towards overcoming barriers and unlocking the potential of green hydrogen as a key component in the energy transition.