Cemex Ventures, the corporate venture capital arm of Cemex, has launched an innovative project in collaboration with HiiROC, a British hydrogen company, to introduce low-carbon hydrogen technology in cement production. This initiative, implemented at Cemex's Rugby cement plant in the UK, signifies a pivotal step towards decarbonizing the construction industry. HiiROC's groundbreaking Thermal Plasma Electrolysis process enables the production of carbon-neutral hydrogen with significantly lower energy consumption compared to traditional methods. Moreover, this process captures carbon as a solid byproduct, offering a sustainable solution to curb CO2 emissions. The partnership between Cemex and HiiROC highlights a shared commitment to environmental sustainability and industry leadership in adopting innovative technologies. By leveraging hydrogen as an alternative energy source for clinker production, Cemex aims to achieve its ambitious decarbonization goals and pave the way for a more sustainable future in cement manufacturing. This collaborative effort is part of Cemex's Future in Action program, which focuses on achieving a net-zero CO2 footprint by 2050. Through strategic investments and technological advancements like the hydrogen project with HiiROC, Cemex is demonstrating proactive steps in reducing its environmental impact and driving positive change in the construction sector.