Fertiberia's CEO, Javier Goñi, shared insights on the company's green hydrogen and ammonia strategy, highlighting their commitment to sustainability and decarbonization efforts. Fertiberia, with vast experience in hydrogen production, aims to transition to green hydrogen, targeting net-zero emissions by 2035. The company's focus on addressing both direct and indirect emissions aligns with Spain's conducive environment for hydrogen projects. Acknowledging the significance of technology, Goñi stressed the critical role of cost-competitive electricity sourcing in green hydrogen initiatives. Despite existing cost challenges, he remains optimistic about future advancements and cost reductions akin to the progress seen in solar energy. One of the primary hurdles highlighted by Goñi is securing offtake agreements in green hydrogen production. Fertiberia's introduction of green ammonia and fertilizers has garnered interest, emphasizing the value of partnerships across the value chain for decarbonization goals. Looking ahead, Goñi sees green ammonia diversifying into sectors like maritime transport, fueled by regulatory support and technological advancements. Collaboration within consortiums and clusters is vital for developing competitive projects and establishing a robust green hydrogen economy. Fertiberia's vision of becoming a leader in sustainable fertilizers through green ammonia showcases their commitment to supporting European agriculture's decarbonization. By capitalizing on the transition to sustainable solutions, the company aims to usher in a new era of sustainability in crop nutrition while remaining open to exploring innovative green ammonia applications.