Hannover Fairs International GmbH (HFI), in collaboration with the Italian Exhibition Group (IEG), is launching a new hydrogen trade show named HYPE, the Hydrogen Power Expo, in Rimini, Italy from March 5 to 7, 2025. This event, part of the KEY Energy trade fair, aims to strengthen Italy's position in the hydrogen market and provides a platform for companies to showcase their expertise and technologies. With over 800 exhibiting companies and 54,000 expected visitors, including 15% from abroad, HYPE expands the international discussion on hydrogen's role in the energy transition. Italy's strategic location as an energy hub is further emphasized by projects like the South H2 Corridor, which will transport green hydrogen from Africa to Central Europe through a pipeline network integrated with existing gas pipelines. This initiative, planned to start operations in 2030, is part of the EU's cross-border infrastructure projects. Additionally, the National Recovery and Resilience Plan in Italy allocates 500 million euros to develop 54 'Hydrogen Valleys' across regions like Trentino-Alto Adige, Lombardy, and Sicily, promoting the efficient use of green hydrogen in various sectors. Overall, the article portrays a positive sentiment towards hydrogen, highlighting Italy's efforts to strengthen its position in the hydrogen market and lead the way in green energy initiatives. The emphasis on international cooperation and discussions at events like HYPE signifies a proactive approach towards advancing the use of hydrogen in the energy sector.