H2SITE's breakthrough in hydrogen production through an ammonia cracker at the Ammogen Project in Birmingham marks a significant step in the evolution of clean energy. The project, led by Gemserv and supported by the UK Government, focuses on utilizing ammonia for hydrogen storage and conversion, showcasing the potential for hydrogen as a sustainable energy carrier. H2SITE's technology, integrating hydrogen-selective membranes in a catalytic bed, not only enables efficient hydrogen production but also eliminates the need for downstream separation units. The project's success in achieving high hydrogen recovery rates and near-complete ammonia conversions paves the way for future scalability, with plans to increase production to tonnes per day in the coming years. The collaboration between industry stakeholders and academic institutions demonstrates a collective effort towards driving innovation in the hydrogen sector. Overall, the Ammogen Project highlights a positive outlook on hydrogen technology and its role in advancing clean energy solutions.