The article discusses the pivotal role of hydrogen in the energy transition, emphasizing its benefits in integrating renewable sources like offshore wind, promoting sustainability in industry and heavy transport, and ensuring energy system stability. Despite the Netherlands' ambitious targets in the Climate Agreement, the country trails in green hydrogen project development. A new report by Invest-NL and Common Futures identifies short-term challenges hindering investments in green hydrogen, such as cost competitiveness with gray hydrogen, policy uncertainty, and infrastructure limitations. The lack of market transparency poses an additional obstacle to investment decisions. However, enhancing transparency can drive the adoption of green hydrogen, enabling efficient pricing and attracting new investors. The Netherlands is urged to lead the hydrogen market's development by addressing immediate barriers through subsidies and market structures that support transparent trade. By fostering a transparent market, the country can not only achieve climate goals but also stimulate economic growth. Invest-NL emphasizes the importance of collaborative efforts with market participants to pave the way for a sustainable hydrogen market.