The article highlights a mission focused on delivering engaging and independent business journalism and insight to executives and leaders in the global clean hydrogen industry. Emphasizing the importance of providing news and analysis that goes beyond the hydrogen hype, the mission aims to offer a balanced view of the market. By doing so, readers are equipped with the necessary knowledge to make critical business decisions. The focus is on providing clarity on the real potential of clean hydrogen and ensuring that executives have the information they need to navigate the evolving market landscape effectively.