Hyundai Motor Group has introduced its next-generation hybrid powertrain system in Seoul, South Korea, setting a new benchmark for power and efficiency in the automotive industry. The advanced hybrid system includes innovative electrification technologies aimed at enhancing performance and fuel efficiency. The system features a new transmission with two integrated motors that can be combined with various engines across different vehicle classes, ensuring optimized performance and fuel efficiency. Notably, the turbocharged 2.5-litre petrol engine in the system achieves up to a 2.9% increase in efficiency, accompanied by improvements in thermodynamic cycle and fuel injection strategies. The new hybrid system offers a significant boost, providing 45% better fuel efficiency and 19% more power compared to internal combustion engine (ICE) powertrains in the same category. It incorporates a next-generation 1.6 hybrid powertrain and a power output range from the low-100 PS region to mid-300 PS, with the Hyundai PALISADE 2.5 turbo hybrid being the first to showcase this technology. The system's design allows for seamless integration of the new P1 motor, enhancing energy transfer efficiency for starting, battery energy generation, and driving performance. By employing advanced motor and battery control, along with sophisticated electrification technologies, Hyundai Motor Group aims to elevate the driving experience with improved drivability and refinement. Dong Hee Han, Executive Vice President of Hyundai Motor Group, emphasized the company's commitment to developing innovative technologies that leverage electrification capabilities during the transition to electric vehicles (EVs). The company's approach focuses on delivering eco-friendly vehicles with superior performance, ensuring a customer-centric and sustainable future in the automotive industry.