The article discusses the challenges and potential solutions in the hydrogen economy, focusing on an event held in Birmingham. The high cost of zero-carbon hydrogen is highlighted as a major obstacle, with electrolytic hydrogen being expensive compared to traditional electricity costs. To address this, nuclear-enabled production is proposed as a more cost-effective and efficient solution. By utilizing existing infrastructure from nuclear power stations, the cost of hydrogen production could significantly decrease by 2035. 'Nimby' opposition, referring to resistance from local communities, is identified as another challenge. Strategies like selecting suitable locations and engaging with communities early on are suggested to mitigate this opposition. Public perception and safety concerns are crucial factors that need to be addressed for the successful expansion of the hydrogen economy. Educating the public and showcasing examples of safe energy practices, like LNG as a marine fuel, are recommended to increase acceptance and deployment of hydrogen projects.