The article discusses the challenges associated with transitioning existing transport technologies to zero-emissions alternatives, emphasizing the difficulty of displacing fossil fuel vehicles with battery electric vehicles (EVs) due to accessibility and infrastructure limitations. It highlights the classic chicken-and-egg dilemma where consumers and vehicle manufacturers are hesitant to switch without the assurance of refueling infrastructures. The piece proposes repurposing fossil fuel infrastructures to supply clean fuels like hydrogen, biofuels, and e-fuels as a viable solution. These alternatives could facilitate the conversion of entire vehicle fleets to run on clean fuels while utilizing existing infrastructures. The article delves into the potential of clean fuel alternatives such as hydrogen fuel cell vehicles, biofuels, and e-fuels to decarbonize the transport sector. It also explores the role of carbon capture storage (CCS) in producing zero-emissions hydrogen from natural gas, highlighting the importance of geological structures for storing emissions securely. By repurposing existing infrastructures, oil companies could adapt to producing clean fuels and profit from decarbonizing sectors currently reliant on coal. Furthermore, the article suggests that industry-wide collaboration and regulatory oversight are crucial for transitioning towards clean energy sources. It references historical examples like the rapid decline of early electric vehicles to emphasize the need for concerted investment and production at scale. The piece concludes by proposing franchise bidding and regulated rates of return as potential strategies to accelerate the green transition and ensure a profitable shift towards clean energy sources.