The article discusses the rapid growth of the hydrogen market and the opportunities it presents for industrial companies. With nearly 300 industrial sites located close to planned hydrogen generation sites, there is a significant potential for these facilities to adopt hydrogen-ready technologies. Industrial companies are facing pressure to reduce emissions and transition from fossil fuels to low-carbon sources, with hydrogen emerging as a key solution for decarbonization. The UK's Net Zero Strategy highlights hydrogen's importance in the country's energy mix, emphasizing its role in meeting emission reduction targets. Industrial products companies are advised to analyze the market opportunities in industrial heat and power generation sectors and prepare to meet the demand for hydrogen-related products and services. The article raises questions about the readiness of companies to supply hydrogen-ready equipment and services as the market for hydrogen develops rapidly, urging proactive consideration of potential scenarios and market demands.