King Abdullah University of Science and Technology (KAUST), Abdul Latif Jameel Motors (ALJ Motors), and Toyota Motor Corporation have joined forces to advance hydrogen fuel cell research in Saudi Arabia. This strategic partnership aims to support the Kingdom's decarbonization efforts in the transportation sector and beyond, aligning with the goal of achieving net-zero greenhouse gas emissions by 2060. KAUST has acquired proton electrolyte membrane fuel cell modules from Toyota, establishing a cutting-edge laboratory under its Clean Energy and Research Platform. This facility will lead Saudi Arabia's hydrogen innovation, focusing on customizing fuel cells for the region's specific environmental conditions. Professor Mani Sarathy at KAUST expressed enthusiasm for collaborating with TMC and ALJ Motors to promote hydrogen fuel cell technology in Saudi Arabia, in line with Vision 2030 and the 2060 net-zero objectives. The research team at KAUST is conducting studies to optimize PEM fuel cells, with a focus on factors like temperature sensitivity and overall efficiency. Saudi Arabia, with abundant renewable energy resources, targets producing 2.9 million tonnes of hydrogen by 2030 using green and blue hydrogen technologies. This initiative aims to have competitive hydrogen costs for domestic use and export, supporting the Kingdom's transition to sustainable mobility. Overall, the partnership between KAUST, ALJ Motors, and Toyota signifies a significant commitment to driving sustainable solutions and fostering a greener future for Saudi Arabia through hydrogen fuel cell research.