BMW has been an early adopter of hydrogen fuel-cell and combustion technology, with a department dedicated to it since 2004. The brand's relationship with hydrogen has evolved, moving from being viewed as an expensive element for development and production to a more invested interest in recent years. The BMW iX5, one of BMW's first production-ready hydrogen-powered vehicles, is undergoing testing, with plans for a potential U.S. market introduction in the future. The vehicle, powered by Toyota-sourced hydrogen fuel cells, features impressive specifications, including 401 horsepower, 524 pound-feet of torque, and a range of 313 miles. However, the high cost of hydrogen as a fuel source poses a significant challenge, with current rates estimating a $216 cost per refill. Efforts are being made to reduce this cost to $1 per kilogram by the end of the decade through subsidies, investments, and advancements in the field. Challenges such as energy-intensive production processes, limited infrastructure, and high transportation costs add to the complexity of hydrogen as a fuel source. Despite these hurdles, BMW and other stakeholders remain committed to evolving the industry and making hydrogen technology more accessible and sustainable for the future.