David Porter Appointed Head of Coach Sales at Wrightbus Amid Development of Hydrogen Coach
Key Ideas
- David Porter, with over three decades of experience in the coach industry, joins Wrightbus to lead coach sales amidst the company's development of a long-range hydrogen coach.
- Wrightbus aims to launch its hydrogen coach in 2026, with a planned range of 1,000km, positioning it as a viable alternative to traditional diesel-fueled coaches.
- The company unveiled a 300kw hydrogen coach demonstrator, showcasing its commitment to sustainable transport solutions at the Cenex Expo event.
- David Porter's focus on customer input and collaboration with operators highlights Wrightbus's dedication to producing a product that meets the needs and desires of the market, emphasizing sustainability and innovation.
David Porter, a veteran in the coach industry, has been appointed as the Head of Coach Sales at Wrightbus, a manufacturer based in Ballymena, Northern Ireland. His appointment coincides with the company's venture into developing a long-range hydrogen coach. Wrightbus plans to introduce the hydrogen coach into production in 2026, with a target range of 1,000km, comparable to diesel coaches. David Porter expressed enthusiasm for involving customer feedback in the design process to create a product that aligns with market demands. The unveiling of a 300kw hydrogen coach demonstrator at an industry event underlines Wrightbus's commitment to sustainable transport solutions. Jean-Marc Gales, Wrightbus CEO, praised the technical achievements involved in creating a hydrogen coach, emphasizing the need for collaboration and sustainability within the sector. David Porter's strategic focus on innovation, sustainability, and customer engagement signifies a positive direction for Wrightbus's future in offering zero-emission options to the market.