On the 14th anniversary of the Great East Japan Earthquake, Toyota Times News explores Fukushima Prefecture's journey towards a hydrogen society. The prefecture, heavily impacted by the 2011 disaster, is now focusing on futuristic urban planning that revolves around hydrogen as a new energy source. Collaborating with Toyota, initiatives in Fukushima include hydrogen-powered vehicles like a school bus and a mobile store in Namie, forming part of a Hydrogen Town concept. Additionally, CJPT, a company jointly operated by Toyota, Isuzu, Hino, Suzuki, and Daihatsu, is promoting fuel cell trucks in Fukushima to achieve carbon neutrality in logistics. The article highlights the positive progress in recovering from the disaster and promoting hydrogen as a clean energy source. However, challenges such as profitability and the establishment of hydrogen stations pose obstacles to achieving a hydrogen society. Governor Masao Uchibori emphasizes cooperation between companies and the government to pioneer the energy of the future and lead in creating a hydrogen society. The collaborative efforts extend beyond Fukushima, spreading across the Tohoku region and Japan, showing a united front towards a sustainable future. Toyota Times News emphasizes the importance of determined passion and sustained action in achieving a hydrogen society and invites readers to follow this inspiring journey of collaboration and innovation.