HD Hyundai is strategically positioning itself in the shipping industry by emphasizing hydrogen fuel cells and their potential. The company is establishing a new division, HD Hydrogen, and has acquired a majority stake in Convion, a Finnish company known for its expertise in solid oxide fuel cell systems. They believe in the promising global market outlook for hydrogen fuel cells, foreseeing growth in stationary power generation and the marine fuel cell market. Experimental applications of hydrogen fuel cells in cruise ships have shown early promise, with companies like MSC Cruises and Viking already implementing systems. HD Hyundai's investments in Convion and Elcogen, an Estonian company, demonstrate their commitment to developing a complete hydrogen value chain. Convion will focus on technology development in Europe, while HD Hyundai plans to expand the technology's global reach, particularly in the shipping sector. This strategic move aligns with the company's broader goal of exploring future energy sources, including small modular nuclear reactors, to lead the green shipbuilding industry.