Lynn Calder, the CEO of Ineos Automotive, believes that the automotive industry should not exclusively focus on electric vehicles but should instead adopt a mix of technologies to power future vehicles. In a recent statement at the Automotive News Europe Congress in Frankfurt, Calder emphasized the importance of diversity in technology choices to meet consumer needs and emission targets effectively. Ineos Automotive, known for its Grenadier off-road SUV, which currently operates on gasoline and diesel engines, is exploring various technologies, including battery electric and hydrogen fuel cells, to drive their upcoming vehicles. The company plans to launch a zero-emission off-road SUV in 2026 and three new model lines by the end of the decade, showcasing its commitment to developing environmentally friendly vehicles. Calder's stance against a solely electric vehicle approach is backed by concerns about driver preferences, infrastructure readiness, and energy sources required for electric vehicle proliferation. She emphasizes the importance of governments and regulators setting clear emission targets while remaining neutral about technology selection. By advocating for a technology mix that includes hydrogen fuel cells, Ineos aims to cater to diverse consumer needs while working towards emission reduction and climate change mitigation goals.