Mitsubishi Heavy Industries (MHI) has recently invested in Koloma, a geologic hydrogen start-up based in Denver, Colorado, as part of a strategic move to explore the potential of natural hydrogen. Koloma, with its focus on leveraging proprietary technology to identify and exploit natural hydrogen resources worldwide, aims to revolutionize clean energy production. The company has already secured substantial funding, including a significant amount from MHI, indicating growing confidence in the viability of natural hydrogen. CEO Pete Johnson expressed enthusiasm about the collaboration with MHI and the joint efforts to drive advancements in the energy transition field. Natural hydrogen, formed through natural processes within the Earth's crust, is gaining attention for its cost-effectiveness compared to traditional hydrogen production methods. With estimates suggesting that natural hydrogen could be produced for around $1/kg, the sector is witnessing increased interest, with more companies actively seeking natural hydrogen deposits. This surge in exploration activities signifies a shift towards sustainable energy solutions and highlights the potential of natural hydrogen as a key player in the evolving energy landscape. The investment by MHI, a major player in the industrial sector, underscores the significance of natural hydrogen in the broader context of the hydrogen economy. The positive sentiment towards Koloma and natural hydrogen, as demonstrated by the involvement of prominent investors, alludes to a promising future for the company and the technology it pursues. With the global focus on transitioning towards cleaner energy sources, the advancements in natural hydrogen production could pave the way for a more sustainable and cost-effective energy ecosystem.