The International Platinum Group Metals Association (IPA) is advocating for the accelerated deployment of fuel cell electric vehicles (FCEVs) in Europe to boost competitiveness and support the region's sustainable mobility goals. In collaboration with industry leaders like Heraeus Precious Metals and Johnson Matthey, IPA published a position paper emphasizing the importance of balancing FCEVs with battery electric vehicles to secure Europe's position in hydrogen technology. The call for FCEV development is driven by the need to avoid supply chain bottlenecks and maintain the supply of critical metals like iridium. The platinum industry's involvement in hydrogen development, particularly in PEM technology, showcases the significant role of platinum and iridium in enabling green hydrogen production and clean transportation. Additionally, the World Platinum Investment Council reports a growing demand for platinum in electrolysers and hydrogen fuel cells, projecting a substantial increase by 2030. The industry's push for FCEV market scale-up aligns with the goals of the European Green Deal and emphasizes the economic and environmental benefits of investing in FCEVs alongside BEVs. The article highlights the potential of platinum and iridium in advancing the hydrogen economy and underlines the necessity for policymakers to support FCEV manufacturing and infrastructure development to achieve a sustainable energy transition in Europe.