Toyota NZ Sponsors Free Coverage of 37th America's Cup in Barcelona
Key Ideas
  • Toyota New Zealand sponsors free-to-air coverage of the 37th America's Cup to celebrate its long-standing relationship with Emirates Team New Zealand.
  • The coverage includes live and on-demand races with advanced technology like AI-powered graphics and hydrogen-powered chase boats.
  • Toyota NZ expresses pride in showcasing innovation and collaboration, emphasizing accessibility and community involvement in bringing the event to Kiwis.
  • The partnership between Toyota NZ, Stuff, Warner Bros. Discovery ANZ, and Emirates Team New Zealand highlights the commitment to sharing the spirit of the Cup with the audience.
Toyota New Zealand is set to sponsor the free-to-air coverage of the 37th America's Cup sailing regatta in Barcelona, celebrating its 32-year relationship with Emirates Team New Zealand. The coverage will be available on Stuff, Three, and ThreeNow, with races streamed live and on-demand on various platforms. This partnership, facilitated by Toyota NZ, aims to provide comprehensive coverage of the event, utilizing advanced technology like AI-powered graphics and multiple camera angles. Toyota NZ's Assistant Vice President, Susanne Hardy, underlined the company's commitment to innovation and collaboration through its long-standing support for Emirates Team New Zealand. A significant aspect of Toyota NZ's involvement is the development of hydrogen-powered chase boats for the racing team. The successful trials of the New Zealand team's Chase Zero led to the requirement by the America's Cup Event organization for all teams to use hydrogen chase boats at the Barcelona regatta. Toyota's hydrogen fuel cells power several chase boats and event vessels, showcasing the company's technological advancements. The event schedule includes various races from August to October, providing an exciting two months of sailing competitions for Kiwi viewers. Toyota NZ's sponsorship reflects its values of accessibility and community engagement, aiming to make the event accessible to all New Zealanders. The collaboration between Toyota NZ, Stuff, Warner Bros. Discovery ANZ, and Emirates Team New Zealand highlights a shared dedication to sharing the spirit and excitement of the America's Cup with the audience.
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