The automotive industry, once considered dull, has been revitalized by the emergence of electric vehicles (EVs), attracting investors to new automakers like Tesla and Rivian. Despite this shift, legacy automakers like Toyota continue to dominate sales in 2023, with Toyota outselling newcomers by a wide margin. Toyota's substantial vehicle sales volume presents a dual challenge and advantage, allowing the company experience in manufacturing while potentially hindering agility in adopting new technologies. Toyota has been a pioneer in hybrid vehicles, with a significant portion of sales attributed to hybrid electric vehicles (HEVs). The company's focus on hybrids, notably the Prius, has been lauded for its efficiency and green credentials. While late to the EV market, Toyota unveiled a battery technology roadmap in 2023, signaling a strong commitment to electric vehicles. The roadmap includes the introduction of next-generation battery electric vehicles (BEVs) in 2026 and aims to sell 5 million BEVs by 2030. Toyota's unique strategy involves embracing various battery designs to cater to different models and customer needs. The roadmap includes plans for performance lithium-ion batteries, high-performance lithium-ion batteries, solid-state batteries, and LFP batteries. This diverse approach is expected to enhance range, reduce charging times, and lower costs, positioning Toyota competitively in the evolving automotive landscape.