Toyota is strategically focusing on hybrid vehicles in North America, aiming to convert most, if not all, of its Toyota and Lexus lineup to hybrid-only models. The automaker's approach, described as a 'multi-pathway' strategy, stands out in an industry moving towards full electrification. Toyota executives are reportedly evaluating each model sold in North America to determine the feasibility of transitioning them to hybrid powertrains, with the potential for plug-in hybrids with larger batteries. This shift reflects Toyota's interest in solidifying its market dominance in the face of slowing EV demand, attributed to high prices and charging concerns. Despite its conservative reputation, Toyota's strong hybrid sales have resulted in record profits, a significant portion of which is being reinvested into EV development. The company projects that hybrids will comprise over 50% of its sales volume by the following year, aligning with its customer-focused strategy and capitalizing on the current modest demand for EVs. While Toyota remains committed to electrification, its emphasis on hybrids highlights a pragmatic approach to cater to a diverse consumer base and maintain its reputation for reliability and customer satisfaction.