In the realm of zero-emission mobility, hydrogen is increasingly seen as a key player, despite the predominant focus on battery electric vehicles by most automakers. Amidst this scenario, Toyota stands out as a long-standing proponent and investor in hydrogen technology. With a history of over three decades in research and development related to hydrogen applications, Toyota has set its sights on a lucrative future. Despite the modest sales figures of its Mirai model so far, the company is optimistic about the potential of a growing global fuel cell market. By projecting a market value of ¥5 trillion by 2030, equivalent to US$200 million, Toyota is positioning itself to take a lead in the hydrogen segment. While acknowledging the challenges and the current landscape dominated by battery EVs, Toyota remains unwavering in its commitment to hydrogen fuel cells. The company's strategic shift towards hydrogen reflects its belief in the significance of this technology for achieving sustainable and eco-friendly mobility solutions.