A recent study by global energy consultancy Xodus highlights the vast potential for hydrogen development in Australia and the promising prospects for UK companies to expand their operations to this market. With Australia poised to become a major player in global hydrogen by 2030, both for export and domestic decarbonization, the report stresses the need for international collaboration. The UK, in particular, is well-positioned to capitalize on this opportunity, given its strong capabilities in the low-carbon hydrogen sector. The study commissioned by the UK government evaluates the existing capabilities in Australia that support the hydrogen sector, emphasizing the importance of synergy between the two countries. Despite identified barriers such as regulatory uncertainty and revenue challenges, the report estimates a substantial annual market revenue of $24 billion for UK companies in Australia. Simon Allison, Vice President APAC at Xodus, underlines the significance of collaboration in achieving a successful global energy transition. The study identifies key areas of growth for UK companies in Australia, including hydrogen electrolysis manufacturing and fuel cell technology. Although challenges exist, Mark Elliot, Commercial Lead for Hydrogen at Xodus, encourages companies to overcome these obstacles by understanding the regulatory landscape and strategically positioning themselves in the market. Overall, the study paints a positive picture of the hydrogen market in Australia for UK companies, emphasizing the need for proactive engagement and strategic investments to capture a share of this burgeoning market.