The article highlights the mission of providing independent business journalism and insight to executives and leaders in the global clean hydrogen industry. It emphasizes the importance of delivering news and analysis that matter, aiming to give readers a balanced view of the market. The focus is on offering knowledge that is essential for making critical business decisions, steering clear of the exaggerations often associated with hydrogen-related news. By fearlessly looking beyond the hydrogen hype, this initiative aims to provide clarity and valuable insights to its audience.