The article highlights a mission to provide engaging and independent business journalism and insight to executives and leaders in the global clean hydrogen industry. The focus is on delivering news and analysis that matter, fearlessly looking beyond the hydrogen hype to offer a balanced view of the market. The aim is to give readers the knowledge they need to make critical business decisions. The approach is to provide clarity in the clean hydrogen sector by offering a comprehensive understanding of the latest developments, trends, and challenges in the industry. Through this, executives and leaders are empowered to navigate the clean hydrogen landscape with informed decision-making. The article emphasizes the importance of staying informed and aware of the market dynamics to succeed in the competitive clean hydrogen industry.