Yamaha U.S. Marine Business Unit, led by Grant Suzuki and his team, is actively pursuing hydrogen technology to enhance the sustainability and innovation of marine products. During IBEX 2024, Yamaha discussed the challenges and opportunities related to hydrogen fuel storage, distribution, and regulatory requirements. The company's presentation on 'Hydrogen for Recreational Craft' highlighted collaborations with industry partners and the technical aspects of engineering hydrogen internal combustion engines. Yamaha's interest in hydrogen dates back to 2003, showing a longstanding commitment to environmental responsibility. By introducing hydrogen-powered golf cars and outboard motors, Yamaha aims to achieve carbon neutrality within its product lines. The company's initiatives, including the acquisition of Torqeedo and research on sustainable marine fuels, reflect a comprehensive strategy towards reducing carbon emissions and contributing to a more sustainable future. Yamaha's pursuit of hydrogen technology complements their broader goal of exploring clean and renewable energy sources while maintaining high performance and reliability in their products.