As the aviation industry faces increasing pressure to reduce emissions and combat climate change, the emergence of Direct Air Capture (DAC) technology offers a promising solution. With traditional efficiency gains reaching their limit and biofuel supplies not scaling fast enough, DAC provides a scalable option for decarbonizing aviation. By capturing carbon dioxide directly from the atmosphere, DAC can enable carbon-neutral operations and synthetic fuel production, addressing the industry's environmental impact. The article discusses two primary pathways for achieving climate-neutral aviation using DAC: carbon removal and carbon utilization. Both pathways are gaining traction, with companies like Airbus and Climeworks making investments in DAC projects. While there are concerns about potential ticket price increases, consumer willingness to pay a premium for greener options suggests a positive reception to DAC-based solutions. Early adopters stand to benefit from shaping the industry's future and appealing to the growing market of eco-conscious travelers. Overall, DAC represents a significant step towards sustainable aviation and a key tool in achieving climate neutrality in the industry.