In a recent article, the CEO of International Airlines Group (IAG), Luis Gallego, emphasized the necessity for the aviation industry to adopt more sustainable practices beyond existing mandates. IAG, along with other airline groups, is investing in technological advancements such as hydrogen-powered planes and sustainable aviation fuels (SAFs). The focus on SAFs, produced from by-products like used cooking oil and renewable energy sources, presents a significant opportunity to reduce emissions. Despite the potential of SAFs to cut lifecycle emissions by about 70%, their current usage remains at less than 1% of all jet fuel. The partnership between IAG and Twelve, a producer of e-SAF using power-to-liquid technology, marks a milestone in sustainable aviation. Through a long-term agreement, Twelve will supply 785,000 tonnes of e-SAF to IAG's European airlines, contributing to a 90% reduction in greenhouse gas emissions compared to conventional jet fuel. This collaboration positions IAG as a pioneer in adopting e-SAFs in Europe and aligns with its ambitious target of flying with 10% SAF by 2030. Twelve, recognized for its expertise in carbon transformation, is at the forefront of developing synthetic fuels from renewable sources. Its partnership with IAG signifies a substantial step towards achieving sustainable aviation goals. Additionally, IAG's commitment to scaling up SAF usage and collaborating with innovative companies like Twelve underscores its determination to drive industry-wide change. As the aviation sector progresses towards decarbonization, initiatives like the Twelve partnership exemplify the industry's shift towards sustainable practices. With a clear roadmap towards net zero emissions by 2050, IAG's strategic alliances and investments in SAF technologies signal a positive trend in the aviation industry's environmental efforts.