As EBACE 2024 commences in Geneva, ALTEA explores the significant European trends influencing business aviation. The industry is witnessing a shift in fleet dynamics as global service providers focus on upgrading aging aircraft to align with modern, technologically advanced models. ALTEA emphasizes the importance of eco-friendly solutions through meticulous refurbishment programs, enhancing values while promoting sustainability. The market has shown resilience amidst global challenges, with WINGX reporting a significant number of business aviation flights in Europe in 2023, indicating a stabilizing trend. ALTEA recognizes the growing demand for greener travel, with Sustainable Aviation Fuel (SAF) availability at Le Bourget and ongoing developments in electric and hydrogen-powered aircraft. The sector is also monitoring Advanced Air Mobility (AAM) progress, particularly the potential of eVTOL aircraft. Additionally, there is a rising interest in enhanced entertainment experiences within the cabin, driving the integration of advanced technologies and personalized solutions to cater to diverse customer preferences.