Johnson Matthey (JM) has joined the Industry Council of the US Department of Energy’s Critical Materials Innovation (CMI) Hub to contribute its expertise in Platinum Group Metals (PGMs) for sustainable technologies like hydrogen fuel cells, electrolysers for hydrogen production, and sustainable aviation fuel. PGMs are described as powerful catalysts, requiring minimal amounts to achieve high performance, and they have well-established recycling routes, which can alleviate the pressure on other critical materials needed for the energy transition. The collaboration aims to shape a five-year program focusing on PGMs to enhance innovation and accelerate the development of commercially-ready technologies. The CMI Hub, led by Ames National Laboratory, is a multidisciplinary effort that brings together experts from national laboratories, universities, and industry partners to address challenges in clean energy technologies. JM will leverage its extensive knowledge across the PGM ecosystem to develop efficient PGM technologies and promote circularity in applications to ensure sustainable supply chains. The sentiment of the article is positive, highlighting the potential of PGMs in driving sustainable innovation for the net zero transition.