At the Future Travel Experience (FTE) EMEA event in Dublin, SAS's President and CEO, Anko van der Werff, discussed the airline's transition to SkyTeam, highlighting upcoming changes in routes and partnerships. The focus on enhancing customer experience was emphasized, with a keen interest in improving Net Promoter Score (NPS) and revamping business class offerings. Sustainability is a top priority for SAS, with a three-pillar strategy involving Sustainable Aviation Fuel (SAF), electric aircraft, and hydrogen-powered aviation, though van der Werff expressed concern over the slow progress in sustainable aviation development. The airline also aims to tackle food waste and enhance operational efficiency to boost load factors. SAS is heavily investing in digital transformation, leveraging technology like AI and data analytics for operational streamlining and personalized customer interactions. Additionally, a strong commitment to employee wellbeing and development was highlighted, reflecting the airline's holistic approach to performance excellence.