Irish renewable energy firm Simply Blue is embarking on a groundbreaking project in Goldboro, N.S., aiming to create sustainable aviation fuel through wind, solar, and biomass energy conversion, including green hydrogen production. This initiative, kept under wraps for three years, promises a 90% reduction in greenhouse gas emissions compared to traditional jet fuel, with plans to ship the fuel to distributors and airlines from Nova Scotia. Simply Blue's CEO, Hugh Kelly, highlighted the project's potential to attract substantial investment to Nova Scotia, particularly benefiting the forestry industry by providing new markets for wood chips and creating employment opportunities for local residents. Although the exact cost remains undisclosed, Simply Blue has already invested millions in preliminary work and land procurement, with planned fundraising efforts to secure the required investment for the multibillion-dollar project. Michael Galvin, COO of hydrogen and sustainable fuels at Simply Blue, emphasized the company's commitment to sustainability and climate action. The initiative involves the acquisition of land from Pieridae Energy and the Municipality of Guysborough, where the plant will be located, with additional wind and solar farms to be constructed in St. Mary's. The project is set to be connected to Nova Scotia Power's grid for backup power and surplus electricity transmission, with a targeted production start date of 2029. Simply Blue's forward-looking approach and focus on green technology showcase a positive step towards addressing the climate emergency, offering hope for a more sustainable future in the aviation industry and beyond.