The article highlights the ambitious project undertaken on the Rotterdam-Singapore route to revolutionize the shipping industry's fuel usage. The Green Corridor initiative aims to significantly reduce emissions from large container vessels by 2030, with a particular focus on enabling the use of low- and zero-carbon shipping fuels. Partners in the project, including 25 companies operating over 90 container vessels, are set to make a substantial impact with a potential demand for sustainable methane and methanol reaching 5 million tonnes annually by 2028. The development of bio-based and synthetic variants of methane and methanol, alongside future prospects for ammonia and hydrogen, are at the forefront of sustainable fuel innovation for container vessels. However, challenges related to affordability and availability persist, with sustainable fuels currently priced significantly higher than fossil alternatives, impacting the cost of ownership for shipping companies. This poses a barrier to long-term commitments and investments in new production facilities. To overcome these challenges, the article suggests the involvement of international bodies like the EU and IMO in stimulating the production of sustainable fuels by aligning demand and supply through marketplace mechanisms. Additionally, initiatives by ports like Rotterdam and Singapore aim to enhance the acceptance and utilization of sustainable fuels by establishing clear safety and operational guidelines for vessels bunkering at ports. This collaborative effort seeks to address market dynamics and propel the adoption of eco-friendly fuels in the shipping industry.