The shipping industry is under pressure to reduce emissions and comply with the 2025 IMO regulations, leading to a shift towards alternative fuels like LNG, LPG, hydrogen, and biofuels. Methanol and LNG are currently the most promising options, with significant growth expected by 2050. However, the adoption of alternative fuels faces technical and financial barriers such as engine compatibility, storage challenges, and high initial costs. The fragmented alternative fuels landscape poses challenges for shippers, with no clear market leader emerging. The 2025 IMO regulations will impact global shipping costs and could contribute to inflation, prompting the need for strategies to mitigate financial impacts. Shippers can navigate these challenges by investing in technologies with lower lifecycle costs, addressing engine compatibility issues, and seeking regulatory clarity. The interview with William Chia provides valuable insights into the opportunities and obstacles presented by the upcoming IMO regulations for the shipping industry's sustainability and compliance efforts.