Hyundai Motor Group has announced a significant investment plan of 24.3 trillion won ($16.67 billion) in Korea for the year, with a strong emphasis on developing cutting-edge mobility solutions. The investment, a 19 percent increase from the previous year, is the largest annual investment the company has made in Korea. This decision is part of a strategic move to focus on electrification, software-defined vehicles (SDVs), and hydrogen energy, aiming to secure the group's growth engines in the face of market uncertainties. Hyundai Motor Group plans to allocate 11.5 trillion won for research and development, with a goal to introduce 21 electric vehicle models by 2030 and expand hydrogen-powered buses and trucks, along with building more hydrogen fueling stations. Additionally, the group will invest in developing eco-friendly auto parts for EVs and hybrid vehicles, as well as autonomous driving and artificial intelligence (AI) technologies. This investment is seen as a commitment to sustainability and innovation, ensuring Hyundai Motor Group remains at the forefront of technological advancements in the automotive industry. The company's Executive Chair, Chung Euisun, highlighted the importance of addressing market uncertainties and the need for innovation to overcome crises. The investment initiative aims to strengthen communication with key stakeholders, including shareholders, customers, and clients. The overall sentiment of the article is positive, portraying Hyundai Motor Group's investment as a proactive and forward-thinking strategy to navigate through challenges and drive growth in the evolving automotive landscape.