Karsan's Strategic Expansion in Spanish Electric Transportation Market at FIAA 2024
Key Ideas
  • Karsan announced a new organizational structure at FIAA 2024 in Madrid, aiming to strengthen its presence in the Spanish market by acquiring E-buskar and showcasing hydrogen-powered vehicles.
  • The company plans to manage operations through regional offices in Madrid, Barcelona, and Malaga, with a goal of establishing 27 service points across Spain, targeting key regions and expanding the dealer network.
  • Karsan, already operating in 19 cities in Spain, will deliver a fleet of 12-meter e-ATA buses to Sabadell, increasing the total number of electric vehicles in the country to 41 by the end of the year.
  • Deniz Çetin expressed Karsan's commitment to providing high standards of service, leveraging their success in European markets to become a leading player in Spain, supported by strategic partnerships and efficient customer support services.
Karsan made significant announcements at FIAA 2024 in Madrid, unveiling a new organizational structure and strategic goals for the Spanish market. The company is set to enhance its presence by acquiring 100% of its Spanish representative, E-buskar, and displaying innovative vehicles like the e-Jest, Autonomous e-Atak, and e-Ata Hydrogen. With a focus on building a robust sales and after-sales service structure, Karsan plans to operate through regional offices in key areas like Madrid, Barcelona, and Malaga, dividing Spain into four regions. By expanding their dealer network and aiming for 27 service points, Karsan aims to solidify its position in Spain's electric public transportation market. Currently operating in 19 cities, Karsan will soon deliver a fleet of electric buses to Sabadell, increasing the total count to 41. Deniz Çetin highlighted the company's dedication to offering top-notch service by collaborating with experienced dealers and leveraging spare parts warehouses in Germany and Italy for quick deliveries across Europe. Karsan's vision is to replicate its success in other European markets and establish itself as a key player in Spain's evolving electric transportation sector.
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