The article emphasizes the importance of delivering engaging and independent business journalism to executives and leaders in the global clean hydrogen industry. It aims to provide insightful news and analysis, helping readers navigate the clean hydrogen landscape and make informed business decisions. The focus is on looking beyond the hype surrounding hydrogen to give a balanced view of the market, ensuring that readers have the knowledge necessary for critical decision-making. By fearlessly looking beyond the hype, the article aims to provide a comprehensive understanding of the clean hydrogen industry, empowering industry leaders with the information they need to succeed.