Ian Hare, Managing Director of Motor Management, has highlighted the potential of hydrogen fuel cell electric vehicles (FCEVs) as a significant player in the zero-emission motoring landscape. He emphasizes that FCEVs offer benefits like fast refueling, convenience, and emissions-free driving, making them a compelling alternative to battery electric vehicles (BEVs). While acknowledging that BEVs are more established in the market, Hare argues that FCEVs are better suited for longer journeys and light commercial vehicle use, where battery weight could impact payload. The key hurdle for FCEVs lies in infrastructure, requiring the establishment of a robust refueling network and efficient fuel production methods. Despite the challenges, Hare sees FCEVs as a more efficient energy delivery system compared to public EV charging. In the short term, Hare suggests using hybrid and range extender vehicles as transitional solutions until the hydrogen refueling infrastructure becomes more widespread. The debate around the future of zero-emission motoring highlights the importance of choosing the right vehicle based on individual motoring needs and lifestyle.