The platinum group metals (PGM) market is experiencing a positive upsurge driven by advancements in platinum-catalysed green hydrogen generation and fuel cell innovations. Several global developments are reshaping the landscape, such as South Korea's plan to build the world's largest hydrogen fuel cell power plant, Sinopec inaugurating Hong Kong's first public hydrogen refuelling station, and Toyota UK constructing quick-filling hydrogen fuel cell prototypes. These initiatives, along with the growth of hydrogen-powered vehicles and industries like aerospace and maritime, underscore the positive sentiment towards hydrogen as a clean energy source. Additionally, the World Platinum Investment Council highlights the expanding applications of platinum in various sectors, including automotive, jewellery, electronics, and renewable energy. The automotive industry remains a significant consumer of platinum, followed by jewellery and other industrial uses. Notably, South Africa is poised to emerge as a leading player in the hydrogen and fuel cell industry, leveraging its resources and capabilities across the value chain. Furthermore, industry leaders emphasize the importance of inclusive growth, ensuring that the benefits of green hydrogen technologies reach all stakeholders, including communities and the youth. Investments in hydrogen projects globally, such as those in South Africa, North America, and Europe, signal a shift towards sustainable energy solutions and reduced carbon emissions. The article also discusses the role of platinum as a catalyst in energy technologies, highlighting its potential in improving energy efficiency and storage. While platinum is not currently utilized in battery electric vehicles, research collaborations aim to integrate platinum group metals in future battery technologies. Overall, the article paints a positive picture of the PGM market's future, driven by innovation, investments, and a collective push towards decarbonization and sustainable energy.