Hyundai Motor is revolutionizing the automotive industry with its Mobility Game Changer strategy under the broader 'Hyundai Way' initiative. This strategic shift involves embracing software-centric development to position Hyundai as a leader in the evolving mobility ecosystem. Central to Hyundai's vision are Software-Defined Vehicles (SDVs) and new energy alternatives like hydrogen. The company's SDVs prioritize software over hardware, showcasing the potential of AI and software to enhance mobility. Hyundai integrates software development methods directly into vehicle production, enhancing data processing for real-time updates and improvements. The company is also focusing on cybersecurity and inviting third-party developers to create new services using its data infrastructure. Hyundai is simplifying vehicle architecture with a new Zonal Electric-Electronic system and developing a next-generation Digital Cockpit for intuitive user interfaces. Additionally, Hyundai is venturing into autonomous driving technology to establish itself as a global leader. Most notably, Hyundai is investing in hydrogen innovation with the launch of HTWO, playing a central role in its energy strategy for achieving net zero emissions by 2045. Through initiatives like the HTWO Grid, Hyundai is demonstrating the real-world potential of hydrogen in various applications, aiming to lead the global energy transition.